The EMI Approach
Our passion is actionable marketing that genuinely impacts the bottom line. And our approach is agile. Here’s how we work;
Strategy and Planning
Nothing is more important than getting the message right. Our analysts will meticulously research your market, industry, competitors and customers. They interview key stake holders and conduct interactive workshops to refine your value proposition and unique selling points. Then they work together with you to put your plans in place, helping you establish when, where and how your campaigns will be delivered.
With robust plans in place, we prepare and implement the many moving parts of your marketing campaigns– content, digital, social, PR and more. Everything comes together with synchronized precision, but with the flexibility and creativity necessary to respond to changing conditions
Learn, improve and repeat
Measurement is an important tool to understand what works best for you. We monitor campaign results, draw conclusions, make decisions and enhance successful strategies and tactics, so that next time, they’ll be even better!
EMI is a handpicked group of knowledgeable, highly experienced people, motivated by getting the best results. We’re more than simply your consultants. We’re committed to becoming an essential part of your team. As a result, our people are a primary reason our clients would recommend EMI to others.
Jonathon started out life as support engineer, before shifting to sales and then slipping into marketing and strategy. By a circuitous route, he found himself heading up research at EMI, and loving it!
POV – If you’re in marketing efforts are not moving the sales process forward, you’re doing it wrong!
Vered has over a decade of experience in strategic and hands-on marketing communication. She approaches every project with fervor and a creative flair driven by a passionate compulsion to craft fresh, insightful and relevant campaigns.
POV – Knowing thy customer – even better than they do!
Sarah is a marketer and a wordsmith, turning technical concepts into digestible, compelling sales assets that tell the client’s story.
POV – Marketing is really about finding the gaps between your brand and your potential customers – and filling in the missing pieces.
HR & Admin
Yael is an extremely energetic Admin and HR professional whose multi-taking skills and smile are second to none.
POV – It’s the people that really make the difference
John is our digital native and our go to tekkie. John takes care of everything online from SEO and PPC to social platforms and whatever is new in martech.
POV – Just because no one did it, doesn’t mean it can’t be done!
Natalia learnt her trade in “McKinsey and Company” and in the advertising industry. Natalia is a design maestro, creating works of art for both print and digital and bringing our customers campaigns to life.
POV – Perfection comes quick when creativity and quality hit a Deadline!