B2B TECH PRODUCT MARKETING
We help you:
- Sharpen business and sales strategy, creating new plans and models as needed
- Understand your target customers and how to approach them
- Differentiate your product or service offering so you stand out from the competition
- Enhance marketing performance or extend team skills when and where needed
- Offering a full virtual service marketing where you need it, to enhance your team capabilities or extend skills.
With Expert Market Insight, you get:
Blended consulting and marketing services
Our consultative approach to strategy and hands-on approach to execution delivers real results that help you:
- Make sense of market, industry, competitive environments
- Define ambitious goals and a plan for “how to win”
- Develop tools, content and creatives to execute the plan
Agile, virtual team
We work closely with your team, taking on strategic and day-to-day activities that bolster marketing performance and accelerate company growth.
High-tech focus
EMI analysts have deep understanding of the high-tech industries we serve, and how to build business models that work and create value.
How we work with you
Discovery and Analysis
Every EMI engagement begins with getting to know your company and growth aspirations. We analyze your business, competitors, audience, and emerging industry trends. We interview key stakeholders and conduct interactive workshops to refine your value proposition and unique selling points.
Execution
Per your well-defined plan, we prepare and implement the many moving parts of your marketing campaigns– content, digital, social, PR and more. All channels are managed with synchronized precision and with the agility to respond quickly and creatively to changing landscapes.
Strategy and Planning
At the end of EMI strategy and planning sessions, you will have a well-defined business plan, product offering, positioning, value proposition, buyer personas, and competitive analysis so everyone is aligned with marketing messaging, strategy and goals.
Measure. Evaluate. Improve.
EMI helps you launch marketing campaigns with measureable KPIs to determine the level of success. Our proven feedback loop helps you measure, evaluate and improve marketing results with every campaign.
Leverage some or all of EMI marketing services
Strategic Blueprint
Perfect the business vision and mission of your company; the value that you bring to the market; and how you intend to deliver it.
Value Proposition
Clear understanding and articulation of the market need that your products and services fulfill, and the unique selling points of your brand.
Content Creation
Create easily consumed content for every stage of the buyer journey - from demand generation all the way to customer testimonial.
Sales Enablement
Develop tools and collateral to educate and empower sales and customer-facing teams, so their performance improves along with your bottom line.
Digital Marketing
Get hands-on assistance in building and leveraging digital marketing technologies to drive innovative marketing campaigns that deliver results.
Market Analysis
Know your competitors and the value they offer. Identify market trends and emerging business opportunities for all players.
Global brands, innovative start-ups, and technology movers and shakers have partnered with Expert Market Insight to drive marketing value and results.